Marketing

Campaigns built for growth — clear, creative, measurable

Google, Meta and email campaigns managed with sharp creative, tight tracking and ROI-first optimisation.

Growth-focused campaigns

Acquisition and retention campaigns built to grow customers, not vanity metrics.

Data & ROI first

We optimise towards CPA, ROAS and LTV — your budget is always accountable.

Creative that converts

Headlines, visuals and short-form video designed to move people down the funnel.

Agile optimisation

Fast tests, rapid iterations and scaling of proven creatives and audiences.

Scope

What we do for marketing

We plan, launch and optimise campaigns that are aligned with your business goals — from creative to analytics.

Strategy & Planning

We research, position and plan campaigns aligned with your business goals.

  • Audience & funnel mapping
  • Channel selection & budgets
  • KPI definition and benchmarks

Campaign Execution

We launch and run campaigns across Google, Meta and email as part of the funnel.

  • Account & campaign setup
  • Creative & copy management
  • Tracking, pixels and event mapping

Optimization & Growth

Continuous testing, audience refinement and budget reallocation to maximise ROI.

  • A/B testing and creative rotation
  • Bid & budget tuning
  • Scaling winning combinations

Ad types

Where and how we run ads

We pick formats that match the objective — discovery, consideration or direct conversion. Below are the primary product groups we use.

Google Ads

Intent-led ads across search, shopping, display and YouTube — ideal for direct conversions.

  • Search (text ads for intent)
  • Shopping & product listings
  • YouTube & video formats
  • Display & remarketing

Meta Ads

Facebook & Instagram placements for reach, engagement and retargeting.

  • Feed, Stories & Reels
  • Carousel & collections
  • Lead forms and conversion funnels

Email Campaigns

Permission-first email programs to nurture leads and recover revenue.

  • Newsletters & promos
  • Lifecycle flows (welcome, nurture)
  • E-commerce flows (abandoned cart, post-purchase)

E-commerce

Shopify & shop integrations that convert

We connect your shop, product feeds and analytics so every campaign has measurable revenue. When we build or manage the e-shop, results improve — conversion tracking, catalog feeds, and automated emails all work together.

Shopify-ready

Feed & catalogOptimized product data for Shopping ads
Conversion analyticsGA4, pixel & server events mapped to purchases
Automated flowsAbandoned cart, promos & lifecycle emails tied to campaigns

SEO & Organic Growth

Unpaid, Yet Highly Effective Marketing

SEO is a natural way to attract the right audience to your website without ongoing ad costs. It builds trust, authority, and long-term visibility in search engines.

Works perfectly alongside your campaigns. We handle technical optimisation, content, and strategy to make your site perform at its best.

Performance

Monitoring, optimisation & reporting

We continually measure, test and move budget to the highest-performing channels while protecting margins.

Dashboarding & alerts

Custom dashboards, scheduled reporting and spend/CPA alerts so you always know performance.

Audience & targeting

Lookalikes, exclusions and layered targeting to reduce waste and increase efficiency.

Budget & ROI management

Monthly pacing, reallocation between channels and clear recommendations to protect margins.

Packages & Pricing

Transparent starter pricing — every project is custom, final quotes depend on scope and integrations.

Starter Marketing

Price Upon Inquiry

  • Strategy sprint & 30-day plan
  • 1-channel campaign setup
  • Monthly report

Growth Engine

Price Upon Inquiry

  • Multi-channel campaigns
  • Creative & A/B testing
  • Bi-weekly optimisation

Performance Partner

Price Upon Inquiry

  • Full-funnel management
  • Advanced tracking & reporting
  • Weekly checks & pacing

Support

Ongoing campaign care

Every project comes with dedicated warranty, ongoing support, and guidance — so you feel confident every step of the way.

Continuous optimization

Regular tests and creative refreshes to improve results.

Regular reporting

Clear monthly reports with actionable next steps.

Privacy & compliance

GDPR-aware practices and ad policy compliance.

Performance SLA

We monitor budgets and anomalies daily to protect your spend.

FAQ

Marketing questions

We run search, shopping, display and YouTube through Google; feed, Stories and Reels on Facebook/Instagram; and a variety of creative formats — static graphics, carousels, short videos and product collections. We craft formats to the channel and objective.

Yes — newsletters, promotional blasts and lifecycle automations (welcome, abandoned cart, post-purchase). E-commerce clients, especially Shopify stores, benefit from connected product feeds and automated transactional flows.

We define KPIs during scoping — CPA, ROAS, LTV, conversion rate — and track using GA4, platform conversions and server-side events where appropriate. Reports focus on business outcomes, not vanity metrics.

It depends — industry, competition and your goals influence the effective minimum. Some niches require larger budgets; others don't. Contact us and we’ll advise a practical starting budget based on your objectives.

You can often see early wins in month one — quick tests, low-hanging audiences — but reliable, higher-scale performance usually takes a few months of testing, learning and optimisation.

Ad spend is typically paid directly to the ad platforms from your account, while we invoice for management fees. We handle pacing and allocation and provide transparent spend reports.

Yes — we can run campaigns using your existing assets or produce new visuals and video. For full creative and brand work we collaborate with our graphic design team and deliver platform-ready files.

Ready to scale marketing with clarity?

Tell us your goal and we’ll design a measurable plan to get you there — creative, tracking and budgets aligned.

Digital Marketing Services | The Grand Points